Greg Thomas Racing

Marketing Proposal

2013 NHRA PRO Stock

The National Hot Rod Association organizes and sanctions the fastest racecars in the world in four professional classes, including PRO Stock.  A drag race is an acceleration contest from a standing start between two vehicles over a measured distance.  The accepted standard for that distance is a quarter-mile (1,320 feet).  A drag racing event is a series of such two-vehicle, tournament-style eliminations.  The losing driver in each race is eliminated and the winning drivers progress until one driver remains.

Racing competitively in the 200+ mph, split-second world of NHRA PRO Stock Drag Racing and helping its partners reach business objectives through advertising and promotion with high-level access to America’s fastest and most exciting form of Motorsports.

Sponsorship Objective:

To develop a marketing program that has return on investment expectations that benefit the marketing goals of your organization through a partnership with Greg Thomas, Greg Thomas Racing, as well as building brand imagery and creating brand awareness with the rapidly growing popularity of the NHRA Mello Yello Drag Racing Series.

Marketing Benefits:

Over 2 million enthusiastic customers will be interacting live with your brand annually at 23 events in 18 states from February-November.

The ability to showcase your products, and have face-to-face customer contact while the event is taking place.

A customer base that is 70-percent brand loyal to products that support NHRA drag racing.

The NHRA is the largest Motorsports organization in the world, with 85,000+ members and 300,000+ racers competing in 46 states, Puerto Rico, Mexico and Canada.  The organization recently celebrated its 50th anniversary.  The NHRA claims 68 million fans in the United States.  According to the ESPN Chilton Sports Poll, 34% of Americans are drag-racing fans and 70% of NHRA fans say they are more likely to choose NHRA sponsors' products over competing brands. There was a 53% growth in attendance at NHRA events in the 1990s.  The average attendance at the NHRA's 24 national events exceeds 108,000 spectators.  The NHRA has a multi-year television agreement with category-leading ESPN and ESPN2.  ESPN claims that 60 million viewers tune into 150 hours of original NHRA programming annually.  NHRA.com reaches 750,000+ unique visitors every month.  The NHRA's publication, National Dragster, reaches 400,000+ avid readers every week.  Newspapers and wire services all over the U.S. cover NHRA professional events.

Drag racing, more than any other professional sport, enables face-to-face contact between sponsors and fans in a setting where fans are eager to support sponsors that support their sport.  Sponsors and their guests have higher access to the NHRA playing field and its participants than in any other professional sport.

NHRA sponsors include Coca-Cola, Budweiser, Sears, MBNA, GMC Truck, Ford, Chevrolet, Dodge, Pontiac, Suzuki, Castrol, Miller Lite, POWERade, Valvoline, Knights Inn, Mopar, Exide, U.S. Army, Snap-On, Advance Auto Parts, Skoal, Kendall Oil, Mac Tools, Matco Tools, Craftsman, GM Performance Parts, Featherlite, Lucas Oil, Fram Filters, AC Delco, Auto Club of Southern California, Bilstein shock absorbers, K&N Filters, Zerex and Kawasaki.

Racing Demographics:

Over 2 million customers who will attend NHRA events this year and the 60 million NHRA fans who will watch on TV.

Sponsor Loyalty: 70 percent of NHRA fans are more likely to support NHRA sponsors

Gender: 72 percent males

Annual Household Income: $30-$49k: 31%; $50-$74k: 21%; $75-99k: 9%

Marital Status:  52 percent married

Age: 18-24:  14%; 25-34: 20%; 35-44: 24%; 45-54: 19%

Education: High school grad: 34%; Some college: 24%; College plus: 16%

Geographic Spread South: 37%; West: 25%; North Central: 23%; Northeast: 15%.

The NHRA competes in 23 events in 18 states from February-November, including the urban markets of New York City, Los Angeles, Phoenix, Las Vegas, Houston, Atlanta, Chicago, Denver, St. Louis, Seattle, Indianapolis, Memphis, Dallas and Charlotte.

Marketing Implementation.  Each Marketing program should be carefully crafted to meet the goals of your company and those of
Greg Thomas and the Greg Thomas Racing Team.  Please use the list of potential promotions, events, and marketing particulars listed below as a guide in planning how you would like to proceed with a racing sponsorship program. We can discuss these items and costs following your review.

Marketing Graphics

Greg Thomas Racing understands that the graphic look of the Race Team is important for our sponsors.  We cannot succeed unless our sponsors succeed.  We carry a professional attitude and expect to drive more sales and value to you business.

Marketing Components:

*Other Special Sponsorship Arrangements are Available and Negotiable.

Greg Thomas Racing Is the RIGHT Choice for Your Marketing Program in the NHRA Mello Yello PRO Stock Drag Racing Series!

"Thank you for the Opportunity to present a marketing proposal which puts the fastest growing spectator sport together in what can ideally be a winning business relationship for your business and the customers who are our weekly fans."

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